Graphic Design

Graphic design is the practice of composing and arranging the visual elements of a project. Designing the layout of a magazine, creating a poster for a theatre performance, and designing packaging for a product are all examples of graphic design.

The objectives of graphic design is to convey or enhance a message.

Good graphic art streamlines communication. Just picture a spreadsheet with data analytics. A graphic designer might use different colors to highlight which metrics are rising and which are dropping, thus making it easier for the viewer to quickly understand what’s going well and what needs to be adjusted.

Well executed graphic design can also elicit an emotional response from the viewer or even motivate them to take action. The “sign up” page on a website, for example, is typically designed to entice visitors to join an email list or start a free trial. Meanwhile, food packaging design aims to make the food inside seem more appealing to eat.