SEO Optimization

Search engine optimization (SEO) is the practice of creating and optimizing relevant, authoritative content in a way that helps visitors (and search engine crawlers) find answers to their key questions. The goal of performing SEO on any given webpage is to improve the quality of your content, so search engines will choose to list your content within search results. This will increase the quantity of traffic that your web content receives from search engines each day.

SEO is a fundamental part of digital marketing because people nowadays conduct millions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.